ADVOCACY

Advocacy is an act of supporting a cause, idea, or group of people with the goal of influencing
decision-making, promoting change, or raising awareness about a particular issue in a policy at the
national and subnational levels. Advocacy involves speaking up on behalf of one or a group of
people to bring attention to a problem, push for policy changes, or defend a specific perspective.
The advocacy campaigners try to educate others, mobilize support, and drive action to address
social, political, or economic issues. They may engage in activities such as lobbying government
officials, organizing campaigns, creating educational materials, conducting research, or using
social media to spread information and rally support for their cause.
Advocacy plays a critical role in democratic societies by giving a voice to marginalized groups,
promoting social justice, and holding decision-makers accountable. It empowers individuals and
communities to work towards positive change and make a difference in important areas like
human rights, environmental protection, healthcare access, and more.